As an introvert, I have surprised myself at how I managed to grow my business to six figures multiple times over since starting my business in 2014, mainly through leveraging the power of connections.
For those of you who know me, I am not about the fancy marketing tactics. What is really important to me is creating honest, human, personal connections, and that is hands down the number one strategy that has helped me to build my business and even turnover six figures during maternity leave in 2018 after having my daughter Ella.
In today’s blog, I would like to share with you three key secrets that are fundamental to creating powerful connections in your work and business, so that you can ultimately achieve the dream opportunities that you want and a business by design that truly fulfils you.
These secrets will help you to open doors, land partnerships, cultivate joint ventures and ultimately get you clients and sales.
SECRET NO.1: BE CURIOUS
Even if you aren’t an extrovert, you hate networking, and the worst thing imaginable is having to chit chat with new people, the best possible way you can connect with someone (especially if it is the first time of meeting them), is to be curious.
When we are curious about someone else we naturally gravitate to asking questions, which in turn opens up a conversation. Even the shyest people love to talk about themselves; their work and passions, what fulfils them personally and so on. The more you are asking questions the more you are going to create rapport and build a relationship, which ultimately sparks trust.
“Even the shyest people love to talk about themselves; their work and passions, what fulfils them personally and so on”.
SECRET NO.2: BE VULNERABLE
When we show vulnerability in any shape and form (and when I say this I don’t mean we have to share our deepest, darkest secrets), we create powerful connections with others. This might simply be acknowledging things you find challenging or referring to past failures and struggles. It is particularly powerful if you can reframe the situation to show how you have successfully moved past this, with the key insights or aha moments that made all the difference.
When we are vulnerable this creates permission and space for someone else to be vulnerable too. It comes down to the law of reciprocity. By sharing our concerns, fears or challenges we are connecting on a deeply personal level which inspires trust in the other person and a stronger relationship as a result.
“When we are vulnerable this creates permission and space for someone else to be vulnerable too”.
By acknowledging that we are not perfect, that we haven’t got it all figured out, we provide a way to break the ice and provide encouragement and permission for others in return to share what is going on for them in their world.
SECRET NO.3: ADD VALUE
No matter what connection or what relationship you are looking to build, you need to position yourself as someone who constantly adds value.
This is why the first two points are key because you need to first understand the other person and their needs. You need to know what they care about, what they want, what floats their boat and what makes them tick. You can then share things you know will resonate with them ensuring you are top of mind, perceived as a go-to expert in this area, and someone they will want to help in return.
“You need to know what they care about, what they want, what floats their boat and what makes them tick”.
A few examples of ways you can consistently demonstrate your value is as follows:
- Sharing an article you think they may find useful
- Letting them know of an event that you are hosting or attending that they may also be interested in
- Putting them in contact with someone that you think has a mutual interest
- Letting them know of things you are doing that may interest them
- Sharing resources
None of this is hard selling; it is just constantly showing up in a meaningful, intentional and purposeful way so that this person’s perception of you is that a) you really understand them, b) you are there to support them and, c) you know your stuff.
So there you have it… the three secrets to deeply connect with anyone.
I can’t wait to see you put this into practice and the wonderful results you can get from having more meaningful conversations and ultimately creating really powerful connections to help you in your career and business.
If you are looking to increase your influence, impact and income this year through launching a dream business, my Influence with Impact mastermind could be perfect for you. This is my signature program that has helped dozens of women to create a career and business of their design, including tripling their income, becoming keynote speakers and appearing in international media.